Brand Marketing

October 16, 2014
Oct 16, 2014

Facebook News You Should Use

When working with clients in developing their social media strategies, the one platform that always seems to generate the most interest and discussion is, hands down, Facebook. Is this a surprise?...
September 25, 2014
Sep 25, 2014

How to Be a Content All-Star

In today’s hyper-connected world, people are bombarded by ads and end up tuning them out, unless the ads are entertaining, informative or additive. In mobile, creative ideas, messaging and...
April 15, 2014
Apr 15, 2014

m-Commerce—7 Essentials

m-commerce is growing 10 times faster than e-commerce. Now’s the time to understand what’s going on, and how to make omnichannel commerce work for your...
November 14, 2013
Nov 14, 2013

The Benefits of Endeca Experience Manager

When Endeca was founded in 1999, their mission was to bring search to e-commerce and other applications without having to reinvent the wheel every time.  This core platform still exists today, but...
June 11, 2013
Jun 11, 2013

6 sins of mobile

What do Pampers, Dove, Panasonic, Avon, Johnnie Walker, Xerox, Coca Cola (UK) and Pepsi (UK/Spain) and more than 30% of the other top 100 global brands have in common? They don't have mobile...
May 10, 2013
May 10, 2013

DTour: Interactive YouTube Channel Launch

Today, travelers want more than just the best deal. They want the best experience. DoubleTree by Hilton wanted to create a more engaging and creative way to speak with consumers about brand...
March 14, 2013
Mar 14, 2013

2013 DC Addy Awards

Last night we we're honored to receive two Gold and one Silver ADDY® Awards for our work on Syfy, dotCO and Clyde's Restaurant Group! We're so proud of our team for all of their hard work and...
March 13, 2013
Mar 13, 2013

XO iWAN Product Launch

XO Communications, a growing telecommunications company serving small-to-mid-size businesses, was fighting to establish its brand within a category dominated by the likes of Verizon and AT&T. In...
March 7, 2013
Mar 7, 2013

#smwHospitality

It’s often said that your most important customers are the ones you already have. So how can brands retain and reward loyal fans online? Utilize brand ambassadors to help spread their message? Turn...
February 7, 2013
Feb 7, 2013

2013 Super Bowl Ads

Over the past week, Anthony was everywhere from live TV to radio to print sharing his perspective on this year's Super Bowl ads. Check out the clip below as well as links to additional...
January 23, 2013
Jan 23, 2013

The New Model of Celebrity Partnerships

Last month, The New York Times reported that PepsiCo has embarked on a multiyear campaign with Beyonce estimated at $50 million. The campaign will utilize traditional advertising tactics like...
December 5, 2012
Dec 5, 2012

DMI Pulse: McDonald’s Hashtag First

McDonald’s newest ad for chicken nuggets ends promoting the hashtag #McDProBowl, highlighting their relationship with the NFL Pro Bowl. Promoting a hashtag with a TV commercial is a first for the...
November 6, 2012
Nov 6, 2012

Streamline Your Brand’s Social Presence

From Instagram and Pinterest to video apps such as Socialcam and Viddy, marketers find themselves questioning the value of maintaining a presence on multiple social media platforms. We’re beginning...
October 25, 2012
Oct 25, 2012

Take Another Look at Tumblr for Brands

Last week, Ari Levine, Brand Strategist for Tumblr, treated DMI to a presentation on how brands are using their platform in new and innovative ways. If you’re not familiar with Tumblr it could be...
June 18, 2012
Jun 18, 2012

Timeless Fatherly Advice for Building a Brand

Growing up, I was lucky enough to have a father who taught me the importance of honesty, integrity and hard work. Whether it came to sports, school or relationships, he raised me to live my life...
May 21, 2012
May 21, 2012

Think Beyond The Banner

When we think about banners why do we only think 300x250, 728x90, 160x600 swf files? Why do we always think about boring, 1 call-to-action, 1 landing page, 1 message? Throw away these formats, throw...
May 17, 2012
May 17, 2012

Mistakes to Avoid When Building a Brand

There's no one-size-fits-all approach to building a brand, but there are certain mistakes every startup should avoid. Check out these tips (as seen on Business News Daily) from President Anthony...