The world of consumer retail and distribution has evolved as companies of all sizes seek to gain and retain their position in this highly competitive and increasingly digital industry. While some global companies struggle to transition away from outdated legacy platforms, new competitors enjoy the advantage of being born as cloud natives. As the universe of commerce expands, new business models are needed to bridge the widening gaps in technology and customer experience.
Consumers expect brands to meet them where they are with a reliable and ethical product, continuous connectivity across platforms, privacy and security for their data, and a rewarding and seamless experience. For the business, there is a need for real-time customer, inventory, distribution, logistics, and financial data. In the post-Covid era, retailers are scrambling to adopt omni-channel retail solutions that allow them to connect their customer sales channels and data across all platforms. As supply chain uncertainty and cyberattacks become more common, businesses are investing millions into ensuring supply chain resilience, optimization, and security.
Retailers need to alter their product mix, develop new partnerships, and leverage data across all channels in order to provide the convenience, assortment and experience consumers expect today. A successful digital transformation partner understands how to locate, utilize, and support modern, industry-leading commerce technologies that allow retailers to achieve these goals.