Product innovation - helping customers see purity

The Challenge

3M creates more than 55,000 products. The company wanted to educate homeowners on the water quality in their homes, and then suggest 3M products that could improve the quality.


We built a comprehensive app for channels sales teams to help homeowners understand and apply various 3M products. Using industry data to highlight water purification problems, homeowners can visualize value and see potential savings to create more “revenue moments.”


Our solution will reduce over $1.5 million in back-office costs per year, with a projected increase in sales of $45 million over three years, for an estimated ROI of 2,325% over those three years.