In our hyper-connected global economy, a strong digital strategy is a key difference between organizations that define the path forward and those that simply follow it. The businesses leading the digital revolution aren’t just disrupting markets — they’re changing the way we do business. Leveraging a strong digital strategy allows organizations to change from the inside out by:
- Reimagining their products and services
- Revolutionizing employee productivity
- Refining processes and operations to maximize the customer experience
But digital transformation is no easy task, even for the smallest organizations. It takes a special kind of partner that knows technology as well as business — one that can help an organization move from strategy to implementation to innovation with ease.
Transformation Begins with Consulting
To be truly effective and position an organization for serious long-term growth, digital transformation requires far more than implementing off-the-shelf technology solutions. It requires a digital transformation consulting partner with the necessary skills to understand your business, inside and out. More importantly, it requires proven strategies and practices tailor-made to your specific business and industry.
Our job is to meet you where you are on your digital journey and provide the necessary solutions to infuse technology into your organization’s DNA. Consulting is the first step in this job. Only by taking the time to fully understand your business, industry and customers can a partner deliver the right solutions to position your business for serious long-term growth.
Even in organizations that already leverage technology across departments, there are blind spots. Understanding how every department’s initiatives come together to form the bigger picture and contribute to a unified business strategy is challenging. A digital consulting partner can help shine a light on these blind spots. In doing so, they can fill in the missing pieces and form a cohesive digital strategy that encourages innovation and collaboration.
Transformation also means leveraging the appropriate stakeholders to meld digital strategies into the business’ long-term vision. Without a common vision flowing from the leadership of an organization, digital initiatives quickly fall into disarray, leading to inflated costs and outcomes that are difficult to measure, let alone quantify.
At DMI, we understand these challenges all too well. We begin with a consultation so that we can fully understand your organization, where it’s at and where it’s headed. Our approach ensures that we select technologies and methodologies appropriate to your business and industry. Only then can we infuse technology into your business in a meaningful way. In doing so, we enable your organization to go above and beyond digital transformation to become a technological market leader.
Upgrading the Customer Experience
Digital transformation is more than technologies and business processes. It’s about the customer experience. It’s about how well you understand and interact with your customer. Digital transformation helps your organization achieve the former and strengthen the latter.
An integral part of doing this is through design thinking. By now, every business should know how important design is. It’s the foundation of every interaction and experiences your customers have with your brand. Good design means:
- Higher customer satisfaction
- More engagement with your products and services
- Higher retention and brand loyalty
You can probably guess what bad design means.
The right digital transformation consulting partner can help infuse an organization with design thinking, putting the customer front and center. And it goes far beyond a pretty website or mobile app — digital transformation services can help lay the groundwork for analyzing customer behaviors, studying their sales journeys and identifying weak spots in their interactions for every touchpoint.
Transforming Your Business Strategy
Digital transformation takes many paths. It’s crucial to understand how each component affects your organization and enables the best technological innovations and business strategies in a digital world.
The first step in any transformation is assessment. Close examination of an organization’s current digital capabilities is key in determining what solutions are necessary to reimagine its strategies. This touches every aspect of a business, from products and services to marketing and sales. Digital transformation guides a business through:
- Solution ideation and vision
- Product and service transformation
- New business model exploration
- Change management and implementation roadmap
But this is only the beginning. Through all these changes run the tendrils of technology, transforming an organization into an innovation powerhouse and giving it the tools necessary to become a market leader.
Implementing the Perfect Technology Solutions
One of the biggest challenges businesses have is selecting the right digital solution from the myriad of options available. From choosing the right e-commerce platform to the right CRM for maximum marketing automation, a digital transformation consulting partner helps determine the best options based on operational and technical assessments of your organization.
But sometimes the best product is one designed and developed specifically for your business. In these instances, you need a partner to help guide you through the complicated development process. From planning to launch, the best digital consultants help organizations build agile, integrated solutions that focus on maintainability, integration and user experience. This includes:
- Rapid prototyping and evaluation
- Omni-channel technical architecture planning
- Developing robust application integration and API layers
- Capacity planning and peak traffic readiness
Whether it’s an existing solution that streamlines your internal business processes or a brand-new product offering for your customers, the right digital consultant helps your organization integrate it from the ground up.
Turning Data into Actionable Insights
Big data brings big opportunities for business. But without the right tools, it’s just data. Organizations need the right methods and strategies for extracting intelligence from their data and turning it into accessible intelligence that your workforce can use to make the best possible business decisions.
From data ingestion and storage to visualizations and analytics, digital transformation can help your organization with the most intricate data solutions. But it requires the right kind of consultant with a collaborative approach and robust technical abilities:
- Data mining and discovery
- Science-based models
- Predictive analysis and statistical modeling
- Machine learning and data visualization
With the right tools in place, your organization’s data is translated into accessible dashboards that provide intelligence and actionable insights, improving decision-making at the highest levels and putting the power of big data in the hands of your workforce.
Improve Existing Technology Overhead
Your organization already has a substantial technology footprint. Getting a handle on it and integrating it into your overall digital strategy is key to your digital transformation. It improves customer satisfaction, increases employee productivity and even taps into new revenue streams for your business. Some of the things a digital transformation partner can help with are:
By taking control of your existing technology overhead, you ensure that your company’s devices work for you and provide returns instead of being just a necessary investment.
A Digital Transformation Partnership with DMI
Digital transformation is no ordinary job. It impacts every level of an organization and requires acumen across technology, business and industry. More importantly, it requires proven strategies and a team with the skills, experience and leadership to recognize and mitigate risks while delivering innovative results.
What’s needed is a new breed of partner with the customer-centric focus of a digital agency and the scalable delivery of a modern IT services provider — one that can get to market fast and get it right the first time around. We are that partner.
At DMI, our process begins with understanding your organization from top to bottom, from your customers to your internal processes to your unique business challenges. We’ll define the path forward with established measurements of success to ensure the best possible solutions and the best possible outcomes.
From there, we move to concept development. This is where we use the understanding of your organization to paint a picture of the relevant solutions and strategies. This gives us essential clarity early on in the process, enabling us to determine strategic road maps and accurate measurements of success.
Once we know where we’re headed, we iteratively build and deliver the solutions your organization needs to get ahead. By leveraging lean agile methodologies, we move fast and release faster, decreasing costs and time to market. This enables rapid, continuous feedback from your customers, leading to higher satisfaction and a better customer experience.
But it doesn’t stop there. Fueled by data and constant feedback from your customers, we measure and refine your offerings to better meet customer needs and expectations over time. Digital transformation isn’t a process with a clear beginning and end; it’s an ongoing effort in service of your organization, stakeholders, and — most importantly — your customers.
Start Reimagining Your Business Today
For years, we’ve advised some of the world’s largest enterprises and government entities and provided them with end-to-end digital transformation solutions, strategies and ecosystems. More than an adviser, we’re a digital transformation consulting partner to our clients, and we give them the tools and resources to guide them through their unique digital journey to become leaders in their industries.
Regardless of where your organization is in its own transformation, we can help it go from planning and strategy to technological powerhouse and beyond. Get in touch today to find out how.