The Special Master’s Program had its own integrated media plan built upon DMI’s knowledge on top-performing tactics and placements for higher education, and the approved media strategy. It was further rounded out to reflect current trends in the marketplace.
The plan revolved around paid social and Google display and search. These tactics were chosen because we could target specific audiences, and they were cost efficient.
Furthermore, due to the unique target audience segmentation, DMI developed a streamlined approach to provide insights on the best-performing media placements, targeting, content, creative, and more.