Brand, Marketing & CX

An integration of art and science that creates an exceptional brand and innovative customer experience to attract, engage and retain customers.

130+ National
Awards
350+ Mobile Strategy
& CX/UX
Specialists

Our APPROACH

It's a common challenge: how do you effectively engrain your brand into the minds and hearts of your customers to drive loyalty and increase sales. The solution lies within a human-centric approach that puts your customers’ needs front and center. Our team can develop an unforgettable brand backed by a customer experience and marketing strategy designed to engage and delight your customers at every touchpoint. Moving ideas into action, we'll implement proven marketing tactics to reach and engage customers where they are – regardless of channel or device. Understanding the challenges you face is what drives our evolution as a strategic and creative partner.

OUR OFFERINGS

Marketing Strategy, Planning & Research

Before you begin to communicate, you need to know who you’re talking to.

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Meaningful outreach is impossible without taking the time to understand your target market; what matters most to them, how do they interact with your brand, what is the current landscape like, etc. Our focus is on market research and data to provide a deep understanding of the customer, relevant cultural trends, channels and platforms. Allowing you to create a thoughtful marketing strategy aligning marketing goals with the most effective channels & techniques to guide your brand and business in our hyper-connected world.

  • Customer Research
  • Customer Segmentation
  • Customer Experience Definition
  • Channel Strategy
  • Marketing Strategy & Plan

Brand Positioning & Development

Consumers have evolved; we help brands do the same.

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Technologies, challenges and platforms change overnight. Brands today need to keep up to remain on top. We think of a brand as an operating system (OS) upon which any experience can be created, measured and optimized. With a strong understanding of the community or audience in place, we help clients articulate their Brand OS, and then use it to create unique ecosystems that engage customers across any platform or environment. Through our tailored brand strategy, we increase brand awareness; energizing sales and customer engagement.

  • Brand Strategy & Architecture
  • Naming & Positioning
  • Identify & Experience
  • Voice & Messaging
  • Brand Health Tracking & Analytics

Campaign Development

A key to an accomplished brand is getting the word out.

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Ultimately the goal is always the same—to communicate with the target audience in a way that truly resonates. We develop cohesive creative campaigns designed to achieve specific business goals. Based on research and rooted in strategy, our campaigns can be translated across all platforms allowing you to implement integrated marketing campaigns to raise awareness and leverage content for lead generation.

  • Lead Generation Campaigns
  • Brand Awareness Campaigns
  • Social & Influencer Campaigns
  • Product Launch Campaigns
  • Reporting & Optimization

Customer Experience Innovation

Design isn’t only about graphical treatment, colors and typefaces, it’s about developing solutions that power superior customer interactions.

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Customers today have heightened expectations for their interactions across all digital channels and at all times. Providing relevant, simple and elegant digital interactions designed around these transforming experiences, ties directly to a business’ bottom line, customer loyalty and revenue gains. Our approach ensures solutions that enable you to deliver experiences that seamlessly allow users to interact with information whenever and wherever.

  • Strategy & Research
  • Journey Mapping & Experience Design
  • Co-Creation Worships
  • Rapid Ideation & Validation
  • CX Roadmap & Innovation Management

Customer Relationship Management

Keeping customers happy is just as important as finding them.

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Making the needle move in today’s business environment requires that a brand possess a personality and purpose that can keep customers engaged beyond their initial purchase or subscription. We offer management of customer interactions along with the tools to nurture your existing and future customer relationships, ultimately increasing client retention.

  • Customer Experience Strategy & Plan
  • Customer Journey & User Stories
  • Customer Loyalty Programs
  • CRM Platform Implementation
  • CRM Analytics

Content, Social & Digital Marketing

Extend your connection to consumers by providing content as mobile as they are.

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Creating and distributing useful, entertaining and shareable content, appeals to the consumers appetite. We help brands adopt an insight-informed mindset toward content that will connect with current and future customers and drive business results. We ensure bought and earned channels work together to drive conversation, conversions and business results. Our marketing mix and econometric models reflect an evolution from traditional silos to new connection-inspired models.

  • Content Strategy & Planning
  • Social Strategy
  • Influence & Outreach
  • Editorial Calendar & Content Creation
  • Paid Media Strategy & Media Buying
  • SEO & SEM

Who we work with