In this episode of Beyond Digital, we’re joined by DMI’s Mike Graziano and the CPO of commercetools, Kelly Goetsch.
We discuss all things digital commerce and MACH strategy, from microservices, API-first strategy, cloud-native multi-tenant SaaS, and headless architecture to MACH speed deployment, customization, and their impact on the customer experience.
Mike Graziano, SVP of Global Sales & Alliances, DMI
Kelly Goetsch, Chief Product Officer at CommerceTools
02:30 THE TECHNOLOGY LITMUS TEST: WHAT DOES MACH MEAN?
11:39 THE “UNBOXING” OF MODERN COMMERCETOOLS
13:12 COMPOSABLE COMMERCE
16:45 A LEADER IN B2C COMMERCE
22:18 “IF IT WAS BUILT BEFORE 2008, IT’S NOT CLOUD”
24:40 THE EXPERIENCE ECONOMY
27:25 THE FUTURE OF COMMERCETOOLS