How Brand Strategy Can Benefit Your Business
Consumers have unlimited choice when it comes to which brands to engage with—and the power is in their hands. They are looking for products they love from brands they can trust and feel good about. To create an end-to-end brand experience, you must consider multiple factors—your audience’s desires, the competitive landscape, and what’s unique about your offering.
Establishing an authentic, differentiated brand identity allows you to clearly communicate your organization’s mission and values and align your internal culture with the right audience, driving brand loyalty and advocacy.
46% of surveyed consumers say they would pay more for a brand they trust.
.05 seconds for people to form an opinion about your brand based on your website.
Consistent presentation of brand has been seen to increase revenue by 33%
77% of consumers buy from brands who share the same values as them.
OUR APPROACH
- Research & Insights
Diving deep into customer mindset and market landscape, we will carve out a unique space for your brand to own. To understand your consumers’ mindset and identify market opportunities, we use a variety of tools and techniques, including stakeholder interviews, qualitative and quantitative consumer and market research, and determining current brand awareness and perception. Once we have a better understanding of these factors, we will create audience personas and/or segmentation.
- Brand Architecture
We bring order and organization to brand portfolios by mapping and structuring relationships across your portfolio of brands. We’ll create a hierarchy that includes your overarching corporate brand, as well as any products and services or personal brands. We can also outline brand growth strategies for brand extensions or new product lines.
- Brand Strategy
Based on key findings, we will develop your brand positioning and lay the foundation for your unique brand identity. This includes your brand positioning, value proposition, and key messages, which will help inform a creative brief.
- Brand Identity
We will bring your brand positioning to life and ensure consistency when rolled out across key channels. This can include naming, logo development, visual design systems, and developing your brand voice and tone. Ultimately, we’ll create a set of brand guidelines as well as digital and editorial guidelines, as needed.
- Brand Platform Messaging & Design
Crafting a consumer-facing message that reflects the essence of your brand will enable your business to stand apart from the competition. Your message can come to life in a variety of ways, including a brand concept, key messaging and visual hierarchy, boilerplate language or an elevator pitch, and a brand tagline.
- Brand Launch
We will create a plan to generate excitement around your new and/or evolved brand. This brand rollout can include a communication and connection strategy as well as asset development for various tactics. We can also create a launch campaign to introduce or reintroduce your brand as well as campaign guidelines to ensure consistency.
- Monitor
Once your brand has launched, continual monitoring is key to understanding consumer perception and sentiment over time. To keep tabs on your brand health, we employ tactics like social listening and brand health cadence and reporting, reviewing findings for threats and opportunities.
By working together to define or grow your brand and ensuring a clear, consistent message across the entire customer journey, we can set your business apart from the competition.
Are you ready to take your brand strategy further? Let’s talk about how we can help you carve out a unique market position, maintain a consistent message that resonates with your audience, and keep up with rapidly evolving technology. Connect with us to learn more.
