Adapting to Succeed in the Low-Touch Economy

Published On: July 22nd, 20203 min read

The global pandemic has changed the way we work, socialize, and do business—and some of those changes are here to stay. Consumers want more convenient ways to accomplish everyday tasks, and the winners in this new low-touch economy will be the companies that adapt quickly.

At DMI, we have helped clients across industries transform aspects of their business to meet the growing demand for added convenience. Here are some of the ways we’ve helped organizations adapt:


The fully-native, custom-designed mobile app we created for a hospital network enables providers to deliver telemedicine care and gives patients a single, user-friendly interface for appointment scheduling, viewing results, ER visit check-in, bill pay, and more. DMI’s mobile managed services, which recently surpassed IBM to be ranked #1 in the world by Gartner, provides durable hardware and seamless integration into the hospital network’s existing ecosystem.


We worked with an event management company to create virtual experiences for an annual international art fair, which was canceled due to the pandemic. The robust web and mobile experiences mimicked the in-person experience of visiting art galleries, attending VIP and public shows, and connecting with gallery staff to purchase works of art. This virtual art fair had phenomenal participation, with attendees from around the world enjoying a totally new way to experience art.


For a major international airport, we created a mobile app to enhance the passenger journey. Before arrival, the app provides details on ground transportation, weather, and flight status. At the airport, users receive flight status updates and can access useful information like the distance to their departure gate, baggage claim details, and nearby shopping and dining options. They can also pre-order food from restaurants, saving time and allowing for increased social distancing. Using iBeacon technology throughout the airport, the app delivers personalized assistance with wayfinding, plus location-based offers.


We built a platform that enables leading gym chains to provide members with in-home fitness experiences, from live-streaming and on-demand classes to personal progress tracking. The platform, which can be seamlessly integrated into existing gym management systems, allows for content delivery over multiple channels—mobile apps, web, and native software development kits. In addition to keeping current members engaged remotely, it allows gyms to provide flexible, a la carte offerings.


To make grocery shopping more efficient and personalized, we created a mobile app that lets users enter a shopping list and supermarket location and then rearranges the items into the order in which they’re displayed in that store. Shoppers receive personalized offers and can take advantage of touchless checkout. Retailers can leverage customer data to send more relevant, contextual offers in the future. This award-winning solution has led to larger purchases, greater loyalty, reduced overhead costs, and increased staff efficiency and customer satisfaction.


Within our own company, we created an employee-centric HR tool for keeping a remote workforce engaged. This mobile app enables remote performance reviews, including self-evaluations, manager and peer feedback, and individual goal-setting. Results have been very positive, with increasing employee satisfaction and improved team collaboration.


Transformation can be challenging, but it’s vital for long-term success—embracing change pays off in the end. As consumer demand shifts in the emerging low-touch economy, DMI is ready to help organizations prepare and adapt.

-Milan Kmezic, vice president, mobile strategy