OVERVIEW

DMI® is an expert in building brands and driving results that will show measurable impact by combining research, strategy, media and creatives. We meet our customers where they are in their marketing maturity to help them scale to define short, mid, and long-term strategies to drive their business. We help organizations to target and attract the right audience, defining strategy and right mix of media to ensure they are able to reach prospects.

FEATURES

Media Strategy & Buying

We deliver a full funnel integrated plan that attracts and engages your target audience. Whether through radio, social media, native, print, online, video, or other channels, our goal is to be efficient and effective across paid, earned and owned media using actionable insights to exceed your business objectives and goals.

Campaign Concepts and Development

Designing, executing and monitoring campaigns to give a unified view of the customer.

Content Development

We create relevant and personalized content that engages customers, increases conversions and creates unique experiences.

Segmentation and Personalization

We leverage our experience in segmentation and personalization to define engagement strategy.

Data and AI

Leverage AI to transform marketing campaigns using data insights and make informed decisions.

Marketing Analytics

Measure and analyze the effectiveness of campaigns, insights on customer preferences and behavior.

BENEFITS

New customer acquisition and improved loyalty

We deliver compelling campaigns, where every word choice and design decision is carefully made to deliver on the project goals.

Increased Engagement

We develop a deep understanding of new and existing customers, and what motivates them. We examine your business challenges and how they overlap with customer needs.

Improved Brand Sentiment

Serving the right message in the right place at the right time.

Insights

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Case Study
Driving Awareness Through Authentic Storytelling
October 7, 2022
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Case Study
Delivering The Ultimate Heathrow Travel Companion
July 22, 2021
Georgetown A
Case Study
The Right Message for the Right Audience
July 22, 2021
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Case Study
International Spy Museum: Engaging Agents
June 22, 2021

Partners and Alliances

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WHY DMI

We partner with our clients to collaboratively solve their biggest challenges with proven results. With a team of discipline specialists including, strategy, creative, content and media we take an integrated approach to tackling solving problems through integrated marketing plans.

“I’ve had the pleasure of working with DMI for a number of years and the team we work with is top-notch. From messaging and creative, to media research, placement, and reporting, to project and account management— all terrific. Their team is truly an extension of our marketing team and not only are they great to work with, but together we have achieved significant growth for Georgetown SCS and our programs.”

Stacey Corcoran, CMO, Georgetown University School of Continuing Studies.