Purple Possibility Story

Founded in 2015 by two brothers, the company launched its online business in 2017. Less than two years later, leadership realized the commerce platform couldn’t sufficiently scale to meet their continuously evolving marketing and promotional needs.

Thankfully, they identified commercetools and chose its enterprise headless, API-first solution as the best fit for their existing and future needs.

Unfortunately, a year later, the systems integrator Purple chose to work with was still struggling to develop the company’s complex bundling features.

commercetools recommended that Purple bring in DMI to rescue the project. The DMI team rose to the task, quickly formulating a plan of action to ensure the company was prepared for the upcoming holiday season.

First, DMI conducted a short audit of what had already been built.

After assessing the results to determine how much was salvageable, it became clear most of what the previous SI had built would be difficult to fix. The DMI team collaborated with Purple leadership to clearly identify what was needed to ensure they had a viable MVP in place for the holiday shopping season.

After launching that project, the next step was putting a strategic plan in place to implement the additional initiatives necessary for the brand to fully leverage the power and scalability of commercetools.

Purple’s new checkout experience was built on an aggressive schedule to be ready in early October 2019. When launch day arrived, confidence levels were so high that 100% of the traffic was moved within a week — fully transitioning the company away from its legacy eCommerce platform. This allowed DMI to sunset its old CMS and remove all reliance on the legacy system.
Today, Purple has the scalability and flexibility needed to enable growth. Purple is continuing to maximize its investment by developing features for product display pages and further configuring its in-house promo engine.