330
locations across the US
31
states with stores
2
newly-replatformed commerce websites
Client Intro
Founded in 1974, Furniture Row is one of the fastest growing and most recognizable furniture retail operations across the U.S. with over 330 stores in 31 states.
Challenge
For its two brands, Furniture Row and Denver Mattress, the digital marketing team required agility with releases and more flexibility than the CMS, search, and merchandising capabilities offered in their legacy, monolithic commerce platform could support. Furniture Row selected NoChannel from UpStart Commerce as its new headless, cloud-based, API-first commerce solution.
Re-platforming from a highly customized Oracle Commerce instance to NoChannel required solid planning, a well thought out architecture, and a one-team approach.
Solution
From architecture to business analysis, to project planning, development and testing, DMI provided a one-stop shop of commerce experts to design, develop, and deliver Furniture Row’s new headless commerce solution on time and on budget.
DMI not only managed its development team, but also oversaw the entire transformation program, coordinating dependencies and deadlines across all the teams involved to ensure everyone was working in concert.
We applied an Agile methodology to project delivery to show measurable progress and remain nimble as unexpected changes came up during project execution.
Technologies and Capabilities
Cloud Dev Ops and CI/CD pipeline setup
Adobe Experience Manager
Agile Delivery and Methodology
UpStart Commerce's NoChannel
Google Cloud
Digital Experience
Impact
The completed project positioned Furniture Row for growth with two newly re-platformed sites on a headless commerce, CMS, and blog solution built on a scalable and reliable hosting cloud infrastructure.
Implementing a headless platform improved site performance, SEO, and release flexibility while also lowering hosting and platform costs.
New CMS tools allow the marketing team to more easily manage site content and blog content, and following an Agile delivery model lets the team quickly deploy important changes to production.
About DMI
DMI is a leading global provider of digital services working at the intersection of public and private sectors. With broad capabilities across IT managed services, cybersecurity, cloud migration and application development, DMI provides onsite and remote support to clients within governments, healthcare, financial services, transportation, manufacturing, and other critical infrastructure sectors. DMI’s commitment to excellence in service delivery has resulted in dramatic growth, with clients among all fifteen U.S. Federal Departments and hundreds of Fortune 1000 companies.
