OPTIMIZING FOR
TRANSFORMATION

DISCOVER HOW TO STRENGTHEN YOUR DIGITAL BUSINESS STRATEGY

Some industry professionals will tell you that digital optimization is a viable alternative for digital transformation. If you were to do a Google search for “digital optimization versus digital transformation” right now, you’d also find more than 60 million results — many of which echo similar sentiments. In reality, these concepts are not mutually exclusive.

At DMI, we believe digital optimization and digital transformation are interwoven in myriad ways.

In this guide, we explore this relationship and answer these key questions:

• What is digital optimization?
• How does digital optimization give companies a competitive edge?
• How does digital optimization prepare brands for successful transformation?
• How can enterprises “optimize for transformation”?