OVERVIEW

DMI® utilizes a human-centric product design strategy to decide which customer problems to solve; product discovery to figure out the tactics that solve the problem; and product delivery to build the solution and take it to market. We use a continuous product strategy model that brings the Experience, Product, and Execution Strategies together to deliver a measurable, end-to-end successful product that meets your customer’s expectations for today and tomorrow.

FEATURES

Stakeholder & Customer Research

Capture perspectives, product teams’ performance, pain points, business goals, and user needs to maximize value.

Ideation & Design Thinking Vision Concept Workshops

Frame the core problems and resulting solutions through product design and user interface thinking methods.

User Analysis & Customer Persona Definition

Personas summarize the user research to provide a place of shared understanding where every team member can be on the same page.

Customer Journey & Service Blueprint Workshops

Visually unlock the opportunities for improvement within the customer journey and the supporting processes and players in the journey by analyzing the product’s key performance indicators.

Product Measurement Plans

Product managers can easily measure the impact of your product on the business objective.

Product Vision & Roadmap

Create a vision for your product(s) that sets the north star for the problem you are looking to solve and the course you have charted to solve it.

BENEFITS

Enable Innovation

Applies customer intent signals and design thinking to every phase of development to drive innovation and scale, giving you a competitive advantage.

Reduce Risk

Delivers customer-focused solutions faster by leveraging Agile to ideate and prioritize your product backlog.

Drive Loyalty

Increases customer satisfaction by providing user needs and giving your customers and target audience a voice in how their problems are solved.

Insights

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Case Study
Driving Awareness Through Authentic Storytelling
October 7, 2022
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Case Study
Delivering The Ultimate Heathrow Travel Companion
July 22, 2021
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Case Study
The Right Message for the Right Audience
July 22, 2021
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Case Study
International Spy Museum: Engaging Agents
June 22, 2021

Partners and Alliances

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WHY DMI

With the human-centric design-thinking of a digital agency, the next-gen innovation of a digital consultancy, and the agile, scaled delivery of a global IT services provider, DMI is the trusted digital transformation partner that delivers end-to-end intelligent digital product strategy, solutions and support so you can not only adapt and innovate, but also scale to better serve the people in your care.