2500 US Shoppers--Current & Desired Mobile In-Store Behaviors

We explored how people are currently using mobile devices in-store, as well as how they would like to be able to use their phones while shopping. Through our research, we uncovered a unique audience segment that deserves extra attention from retailers.

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Maturity Model

In-Store Mobile Maturity Model

Informed by our research, our Mobile Maturity Model maps out the quality and sophistication of today’s in-store experiences.

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100+ US Retailers Evaluated on Quality of Mobile In-Store Experience

Our evaluations found that US retailers are fairly unsophisticated when it comes to providing mobile in-store experiences that shoppers want.

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Top 10 Mobile
In-Store Experiences
of 2015

Mobile In-Store
Experiences: Trends
& Best Practices 2015

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