mobile marketing

October 5, 2015
Oct 5, 2015

Mobile App Usage Surpasses TV

It was only a question of time but it happened a lot sooner than everyone expected. Time spent using mobile apps just surpassed time spent watching TV. We’ve been writing about how mobile media...
July 15, 2015
Jul 15, 2015

360 Degree Customer Analytics

"Just 13% of digital-business professionals track their companies' mobile audiences across online and offline channels." - Retail Me Not Online (mobile) has become an important channel for most...
August 6, 2014
Aug 6, 2014

The Top 4 Tools for Mobile Marketing Analytics

If you’re a marketer, you’re probably obsessed with analytics. So if you’re promoting a mobile app and want to be able to track, test, and figure out what’s working and what’s not…there...
March 17, 2014
Mar 17, 2014

Be bold, be disruptive!

Uber, Airbnb, Opentable, Square, Zipcar, Coursera, Skillsoft, JustEat, Seamless, Nest, Dwolla, Getaround, Spotify, Kickstarter and a myriad other "mobile" startups are disrupting industries faster...
January 28, 2014
Jan 28, 2014

Game Over- Mobile ROI

How much more beer did we sell last month? What were the savings in customer care? What was the impact on loyalty? How much did our productivity increase? Until 2013 most brands did mobile...
January 7, 2014
Jan 7, 2014

Top mobile trends 2014 – your key to success

What should your top mobile priorities be in 2014? Once again we have dug through reports, predictions and forecasts from the top research firms and thought leaders, as well as our own analysis...
October 10, 2013
Oct 10, 2013

RSVP to your app launch party

We've previously written about "Driving traffic to apps and mobile websites" in the Mobile Strategy Handbook and we now get even more questions. Based on a recent demand we had from a client we have...
August 15, 2013
Aug 15, 2013

How to Prepare to Go Mobile

In a previous blog post we talked about working collaboratively, and now we’re going to delve a bit further into the specifics of planning a mobile application. Part of working together as...
August 2, 2013
Aug 2, 2013

6 quick tips for a successful retail app

Raise your hand if you’re a retailer and you’ve heard “You have to make an app!” There is a reason for needing an app, and it is that customers use their mobiles while shopping - 96%...
January 2, 2013
Jan 2, 2013

Top Mobile Trends 2013 – Part 1 (B2C)

Mobile predictions for 2013 by Forrester, IDC, Gartner, Mary Meeker, eMarketer, Yankee Group and Golden Gekko “A good hockey player plays where the puck is. A great hockey player plays where the...
December 17, 2012
Dec 17, 2012

Seven Marketing Trends to Watch in 2013

So, we’ve arrived at that time of year when everyone steps up on his or her soapbox and prognosticates about the future of marketing. It’s a ritual of sorts – a right of passage as we move into...