Digital

February 8, 2019
Feb 8, 2019

Digital Personas: Getting to Segment of One

A digital persona uses data, machine learning and networked devices to tailor messages and experiences to specific kinds of buyers and users. At DMI, we’re big believers in digital personas because...
May 16, 2018
May 16, 2018

5 Tips to Become a Digital Leader

A few years back I discussed what it takes to become a Mobile Champion. Today, it’s safe to say that digital and mobile are interchangeable with 70% of online traffic coming from mobile.  To...