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The Zara mobile application provided no link to the in-store shopping experience. While the application did include features like a barcode scanner, slick imagery and a sleek layout, and the ability to check inventory at specific locations – very few features helped aid the in-store shopping experience. The app was designed for shopping on the go for Zara’s trendy millennial audience. The ability to check local inventory was not as seamless as other experiences, since users had to type in their zip code to find the nearest location. The features they did include worked well and provided a pleasant shopping experience, but the trendy European retailer’s stores are often messy, hectic and crowded. Updating the feature set to help alleviate pain points throughout the shopper’s journey would bode well for the growing retailer in the US.