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West Elm offers three applications: registry, west elm card and their Market Coffee Card. The west elm card application is the only one that has any eCommerce functionality, but you must have a West Elm credit card to make any purchases or use the application. None of these applications relate back to the in-store shopping experience, neither does the responsive website. The mobile site does not allow for easy access of product information or access to supplemental information about their product selection. While there was some helpful functionality on the mobile website around checking store inventory and checking your rewards balance – overall the mobile in-store experience that West Elm is providing its customers leaves significant room for improvement.