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The Walgreens mobile in-store experience is one of the best we’ve seen. The brand’s mobile app is functional, easy to use and helps shoppers in store and beyond. The app’s most advanced features, including photo ordering, prescription reordering, clinic appointment scheduling and store finding, are designed for use outside of the store. Still, the app turns shoppers’ mobile devices into valuable tools inside the store too. Walgreens has created interactive in-store maps for many stores, using static maps as placeholders for the stores it hasn’t yet reached. Shopping lists are integrated with in-store maps, guiding customers to their desired items. However, we found this feature a bit challenging to navigate. The Walgreens Balance Rewards program is prominently featured in the app. At checkout, shoppers can present a digital rewards card to be scanned and can select weekly coupons to be automatically applied at checkout. The app also features a bar code scanner. Some possible improvements include sharing current clinic wait times, allowing users to request help from an associate (rather than pushing physical buttons in the aisles), mobile self-checkout and improved push notifications linking lists/past purchases to the shopper’s location in the store. Overall, the app is a clear differentiator for Walgreens as it continues to transform its business.