Victoria’s Secret


Ranked Apparel


Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
Our Take

Victoria’s Secret mobile application is, for the most part, simply an ecommerce platform to purchase from your device and has little interaction with any of their physical stores. There is a scanning feature available that connects to Victoria’s Secrets catalogs. While catalogs might seem outdated in today’s digital era, it was reported that about one-fourth of their sales come from their website and catalogs ($1.6B out of $6.6B). The scanning feature, however, did not seem to function well and was slow. The application also allows users to get insider access – notifications about special offers, news, or events at your local store. There is lots of content about the Victoria’s Secret angels, and heavy imagery. There’s a good volume of this content, which also includes reviews, but slow load times and a dysfunctional scanning feature left a lot to be desired.

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In-store Mobile Experience Rating

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