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The Uniqulo mobile application is strictly an ecommerce channel, without having any connection to the store at all. Other than the ability to locate a store near you, the application does not supplement the in-store shopping experience at all. The application does have a unique and pleasing UI, providing a fresh look and feel for applications that are usually similar and straightforward for shoppers. There is a photo barcode scanning feature, but when tested it did not seem to function properly even after several tries. The application’s highest score was in the category of Product, Reviews & Advice. The application provides easy access to reviews, additional content and videos. While there are lots of opportunities for growth, there seemed to be no functionality around checking inventory, personalization, store guidance or customer loyalty.