Toys R Us

#1

Ranked Childrens

#39

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

Toys R Us’ application did not provide any link to the in-store experience via their mobile application. The app was essentially their mobile website in an app wrapper, limiting the value of using it. The app did provide a barcode scanner to help shoppers learn more about products, pricing information and inventory information – however, the scanner did not function properly a majority of the time. For parents today, the app does not provide any significant value.

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51

In-store Mobile Experience Rating

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