Tiffany & Co.
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The Tiffany & Co. application is meant to help women find and purchase engagement rings. Pricing and inventory information is not available – but related jewelry, and the ability to take a photo of your hand and see what different rings might look like on your hand are features that are included for the shopper. The app also allows engagement-ring shoppers to make an appointment to go to the store to try on rings, as well as call store associates directly. Shoppers are also given the ability to create a list of items and add them to a shopping cart – but there’s no link to a store map nor are shoppers given the ability to add any item to the shopping list. Overall, the app has limited functionality – within good reason. It is not meant to be a catch-all solution to improve the shopping experience, and is designed and developed to cater to a very specific audience, shopping for a very specific product.