The Gap

#11

Ranked Apparel

#36

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

The Gap uses the same “mobile app” as Banana Republic and Old Navy – with Gap-specific content and a few Gap-specific promotions and features like “GapASAP” – a texting program where a user is sent text messages with deals, new styles etc. The app platform (same as sister brands) has strong capabilities around checking and managing inventory and reading reviews and suggested additional content. The application has a barcode scanning feature that did not seem to function when a user attempted to use it. We experienced challenges with cross-channel promotions, sales, returns and more – signifying little to no omnichannel going on with The Gap brand. As with most retailers we have encountered, pricing, store guidance and personalization are the areas that need the most improvement.

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58

In-store Mobile Experience Rating

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