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The millennial and gen z crowds that shops this California Style retailer won’t find a lot of use for the mobile app while in stores. The mobile experiences prominently feature barcode scanning capabilities that work well to get shoppers to the eCommerce site. However, once there, users will struggle to check store inventory as this feature doesn’t exist yet on the eCommerce platform. Overall, PacSun is thus far focused on the mobile experience for users beyond the brick and mortar stores, not those in it.