Men’s Wearhouse

#15

Ranked Apparel

#46

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

While its former founder has stayed busy with the recent launch of his “uber for tuxedos” startup, Men’s Wearhouse has continued to make moves – most recently acquiring competitor Jos A. Bank. Meanwhile, the brand’s digital teams have been hard at work building out its responsive eCommerce platform, loyalists-centric mobile apps and useful style tips videos. These are certainly solid experiences for its users, but they don’t serve much purpose for in-store shoppers. Given its unique business model and very hands on in-store experience, this doesn’t come as a surprise. The one aspect of their current mobile experience that is applicable to in-store is the ability to redeem coupons. With the focus of its app really on loyalists, one would think location-based offers, personalized recommendations and even welcome messaging would be part of the brand’s mobile in-store experience. There is plenty of room for improvement here, especially as the product assortment continues to expand. Will this come in the form of mobile self checkout, easy ability to find past purchase, ability to build list of items and then be guided to them in the store? Overall, it appears Men’s Wearhouse is poised for growth in this area.

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44

In-store Mobile Experience Rating

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