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While a Kroger membership card is an important part of the application’s benefits – similar to most grocery chain’s we evaluated – Kroger is a step above its competition. Shoppers have the ability to see specific items, where they are located in the store (of your preference) – all tied together through the list and product searching features. What was also remarkable about Kroger’s application was the “Scan, Grab, and Go” feature. To use this, shoppers walk around the store, grabbing items and scanning them independently, and then check yourself out before heading out the store. Shoppers can also refill prescriptions, easily give feedback and get help via customer service requests. There are few features available while in store, and the experience doesn’t change or recognize when you are in-store – however, you’re able to do more with this application than most other grocer applications.