Gymboree

#2

Ranked Childrens

#41

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

Gymboree’s mobile website is a pure play ecommerce site – helping shoppers read reviews of items, show product information, recommend additional items, and earn points through purchases. The site also let customers view classes and reserve parties for their children – an interesting additional feature that brings engagement and users to the site for non-shopping purposes. A scanning feature to allow shoppers to view pricing and inventory information about products, more information on baby registries, and a higher level of personalization would be major areas of improvement for the brand.

 

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48

In-store Mobile Experience Rating

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