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The Guess? app ties together social channels, shopping capabilities, a newsfeed that informs users of store events, special promotions and offers, a digital wallet that keeps receipts and gift cards on hand, and the ability to earn extra points for its loyalty program via social sharing. Among others in its category, the feature list is much more extensive and the retailer clearly understands the need to provide additional features to their mobile experience. With continued focus and a stronger understanding of what their audience needs and wants, Guess could move to become a leader in the space.