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Finish Line’s mobile experience was limited, and lacked any real connection to the in-store experience. The mobile site was limited to online shopping and the mobile application was where shoppers can find their rewards information and scan products while in-store to learn more. The scanner was a bit glytchy – only functioning 50% of the time. What’s more, when checking out at the Finish Line store – our shopper attempted to show the associate their rewards account information via the mobile application. And instead of scanning it on the device, the associate asked to look up the shopper in the system instead. We did receive a push notification when an item saved in the online cart was available to purchase online, which was a great personalized feature. Some functionality issues need to be worked out, and determining the most valuable features is going to be important for Finish Line’s success.