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Ethan Allen’s mobile website is limited to the ability for shoppers to find the nearest store location. The location services feature is nice and provides store hours and contact numbers. Furniture retailers as a whole are behind the ball when it comes to improving their in-store experiences through mobile – so it’s not surprising Ethan Allen did not score well. But, there are some retailers who are beginning to focus on the mobile in-store experience – like allowing shoppers to view furniture in their home via virtual reality.