Cost Plus World Market
111 / 240
World Market does not offer a mobile application, but we completed this evaluation using their mobile website. The adaptive website looks good and functions well on an iPhone 6. Functionality is satisfactory around exploring products and more information about them. You can see prices, but no connection to in-store inventory or whether or not you can view items that are only available online or only in-store. When you are exploring a specific piece of merchandise, you are served up recommendations for other products like the one you are viewing. Customer reviews are available, but more often than not there are no comments or reviews. There is a store locator feature, but this does not go any farther than mapping out where the actual store is, no mapping functionality within the store to help you find specific products, see if there are heavy crowds etc. Overall, World Market provides a nice mobile website experience – that is focused on purchasing of merchandise not in-store. Without an application or any personalization, the user is not able to understand what is happening in-stores, is not served up any custom content or recommendations and leaves significant room for growth for this retailer.