Bed, Bath & Beyond
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Bed, Bath & Beyond’s mobile application helps the shopper in-store via its scanning feature. With such a wide product skew, it’s helpful to gain access to information on such a wide variety of items. While the scanning feature didn’t work 100% of the time, it gives shoppers information on pricing, and a fairly detailed level of inventory information. While not as robust as some other retailers we assessed, they faired well in providing information on inventory and product availability – both in-store and online. Notorious for their direct mail coupons, it would be great to see Bed, Bath & Beyond find a way to incorporate a stronger connection to discounts, dynamic coupons or pricing, or special in-store promotions for its mobile application users. Bed, Bath & Beyond is in a good position to expand their mobile application feature-set to cater more to improving the in-store shopping experience.