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Overall, Bebe does a fairly good job of linking in-store customers directly to online content via a prominent product scanning feature. The app allows customers to shop on the go, but also allows you to locate stores, and view inventory at those stores to find an item you want in a location near you. A scanning feature allows you to read reviews, although this feature only worked 50% of the time. The brand has a strong emphasis on styling and customer reviews which also provides interesting supplemental content, even while shopping in-store. Bebe has the foundation upon which to build a more advanced in-store mobile experience.