Bath & Body Works

#3

Ranked Beauty

#87

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

Bath & Body Works does not offer a mobile application, and the mobile website had limited functionality. The site did offer product and reviews from customers and related items – what other customers purchased with it and suggestions from designers. By including a scanning feature, we believe shoppers would benefit from being able to view product information (like ingredients), reviews, or add to wish lists. Bath & Body Works shoppers often have favorite scents and products – so developing a more personalized experience for them, with recommendations, notifications for new products and an improved digitized rewards system would also improve the experience.

See more

11

In-store Mobile Experience Rating

Request an assessment

Close

Request Assessment

Thanks for your mobile in-store assessment request. A member of our team will reach out to you in the next few business days to follow up on your request. We look forward to working together.

Get in touch with us

855-963-2099
CLOSE

Send Us A Message