Barnes & Noble

#4

Ranked Home

#26

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

Barnes and Noble has some unique features that made it stand out from others – like the unique ability to scan the cover of a book to find information about it instead of scanning a barcode. The app was useful in the store, as before shoppers arrive they can see what store has the book you need in stock. The application also gives shoppers alerts with daily suggestions and discounts. In addition to the shopping features, they have added a tab to see events and author signings at stores near you. Store guidance and requesting help are still difficult to do and would improve the overall experience.

 

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67

In-store Mobile Experience Rating

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