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While the Banana Republic application functions mostly as an ecommerce platform, they provide robust capabilities when exploring inventory levels, reserving items in store, and checking levels of availability at a variety of stores nearby – something that only a few retailers have really mastered. The application also includes a barcode scanning feature which seemed to function reasonably well, and also gave you the option to enter the barcode number by hand as well. Other than the ability to reserve items in store and use the barcode scanner, there was limited functionality built into the application that connected the shopper to the in-store experience. There is only room for improvement in terms of personalization, store guidance and rewards for Banana Republic.