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Apple provides a dynamic and interactive experience for shoppers while they’re in-store, not to anyone’s surprise. Walking into the store shoppers are welcomed via the application and by a store associate – they have these greeters in place to help you get what you need. If a shopper chooses to browse on their own you are able to purchase the product on your own phone and then immediately set up an appointment with a genius (customer service and technology representative) teach you how to use it and how it works. The way the Apple Store is designed and constructed helps cater the experience to all ages, as those who are unfamiliar with technology can be introduced to it, and groups like the millennials who want to know more have the ability to access those experts. Apple did not, however, have any sort of mapping functionality or information on how crowded a store is before visiting – something that might help customers who are looking to simply browse.