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Ann Taylor.com is a mobile responsive eCommerce site that helps users locate stores, peruse inventory and dive deeper into content about their merchandise. The site is fast, well built and a provides a fairly seamless shopping experience with well designed features and easily accessed information like: the ability to find an item in a nearby store, product information, fabric fit and care, recommendations and reviews.
Ann Taylor is doing some interesting things – especially using their application as a way to engage with customers, inspire them to excel and advance their careers, as well as empower their customer base to come together as a community. However, the application does little to enhance their shopping experience. Their mobile eCommerce website is a good jumping off point for the brand, and there is a lot of opportunity to link the in-store shopping experience with the community of their application, and the style, design and functionality of their responsive site.