American Apparel

#23

Ranked Apparel

#64

Ranked Overall
Top Retail Score:
111 / 240
Avg Retail Score:
48
Our Take

American Apparel does not have a mobile application, instead has a mobile-responsive website that functions well on a mobile device. While there is not functionality that is personalized, offers any sort of store guidance, or the ability to scan items to see pricing information – the mobile-friendly site is easy to navigate, see items for purchase, as well as recommended other related items. The ability to locate a nearby store is hidden in the footer of the site, and information about items of clothing is not tied to in-store inventory. Overall, the mobile in-store experience for American Apparel is extremely limited – with almost no connection between the brick & mortar store with the mobile experience.

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32

In-store Mobile Experience Rating

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