“VEGAS, the App” Delivers Premium Mobile Ticketing Experience to Las Vegas Visitors

The First Ticketing App to Use Exclusive Mobile-Based Ticketing System Based on DMI’s Unique Application Design Approach

LAS VEGAS, Sept. 8, 2014 (CTIA, Sands Expo and Convention Center) — Las Vegas welcomed nearly 40 million visitors in 2013, the majority of whom came to town looking for tickets to their favorite events. Digital Management, Inc. (DMI) and Brand Vegas announced today the availability of
VEGAS, the app, the ultimate way to find and buy tickets to the best of Las Vegas, from any mobile device.

  • Seamless, trustworthy purchase experience – The brainchild of Brand Vegas, a leading Las Vegas ticketing company, this unique, elegant mobile app provides travelers with a safe, secure, easy-to-use platform to research and purchase tickets for any event in the area. From the opening screen to the financial transaction, the consumer never leaves the app, providing a seamless purchase experience.
  • Designed, built and launched by DMI – Brand Vegas turned to the full-service offerings of DMI, not only to develop a convenient, secure and intuitive ticketing vehicle, but also to tap into the creative, customer insight and mobile media expertise of DMI’s digital marketing and branding teams to position the app and drive user acquisition.
  • Authentic, available tickets in real time – Many ticketing agents operate as part of affiliate networks, where user requests are sent to third-party vendors in exchange for a fee that is passed on to the consumer. Brand Vegas contracts directly with every show, tour, attraction and club to provide instant access to available tickets at the tap of a screen. As an authorized seller, its tickets are guaranteed to be authentic and available in real time.
  • Distinctive app featuresVEGAS, the app includes the ability to browse based on location and sort by category, event type or price. Users instantly receive an electronic copy of ticket vouchers and receipts that are automatically stored on the mobile device. Once purchased, the electronic voucher can be presented with a photo ID at the box office. Available for both iPhone and Android mobile devices, the app can be downloaded now on iTunes and Google Play stores.


Ed DiRocco, CEO, Brand Vegas, said:
“As the ‘Entertainment Capital of the World,’ Las Vegas needs a first-class mobile app that gives people an easy, seamless way to find and buy tickets. That’s what we’re delivering today with VEGAS, the app. We believe this is the first step in a long, fruitful partnership with the city’s entertainment providers, helping them thrive in the new mobile-driven economy. We chose DMI to help design, develop and deliver the app that’s the foundation for this relationship… and we couldn’t be more happy with the result.”

Jay Sunny Bajaj, president and CEO of DMI, said:
“With mobile devices growing ever more popular and sophisticated, businesses must think “Mobile First.” Brand Vegas is a perfect example of why we have built an end-to-end mobile solution for the enterprise. We provide the necessary tools to take a project from concept to launch and along the way we share in the excitement as our clients develop their dreams. We are pleased to be a part of the launch of the first ticketing platform custom-built for mobile.”

About DMI:
DMI is a leading provider of mobile enterprise solutions and services, including Mobile Strategy, Mobile UX and App Development, Omni-channel Commerce, Mobile Brand and Marketing, Big Data Management and Analytics, and Secure Mobile Device, App and Data Management. The company’s commitment to excellence in service delivery has resulted in dramatic growth and an expanding client base that includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. DMI is headquartered in Bethesda, MD, with satellite and project offices around the world. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.

PR Contacts:
Kim Dearborn
Nadel Phelan, Inc.
[email protected]

Stacy Greiner
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