DMI Releases Annual Top Ten Mobility Trends for 2016
Trends Report Points to the Customer Experience, Boardroom Concerns Over Security, Innovation Through Partnerships and Mobile Payments as Key Drivers for Mobility
BETHESDA, Md. — Jan. 5, 2016 — DMI (Digital Management Inc.) released today its annual Top Ten Mobility Trends for 2016, citing the need for an improved mobile customer experience, top-down concerns for cybersecurity, key innovations through partnerships and a stronger focus on the redesign and implementation of omni-channel and mobile payment technologies.
DMI focuses on the initiatives that will have the greatest impact on organizations in terms of revenue generation, customer satisfaction and mobile investments. It views the trends for 2016 as evolutionary rather than revolutionary. Below is a sample of this year’s projected trends. Download the entire report at http://pages.dminc.com/mobile-trends-2016.html.
- Stronger focus on the customer experience: Analyst firms Forrester and Gartner highlighted the customer experience (CX) as a top priority for 2016. Based on DMI’s experience, the average organization has less than one in 100 employees with the CX skills needed to amplify the mobile experience, whether in-store or on the Internet. In 2016, customers will demand one consistent cross-channel experience. Look for organizations to embed the mobile customer experience throughout every part of the organization.
- Security and privacy hitting the boardroom agenda: With a constant flow of news about big corporations being hacked and serious damage to shareholder value, security will continue to be high on the agenda for every CEO and board member.
- Accelerated innovation through partnerships: DMI sees a growing trend in the opening of internal APIs and partnering among companies of all sizes in order to bring accelerated innovation to the end-user. Sometimes also referred to as front-end integration, innovation through APIs allows new services to be created in less than a month’s time without major investments in or changes to legacy systems.
- By 2017, 50 percent of online transactions will be from mobile devices: With the majority of online commerce now coming from mobile devices, DMI sees a growing trend in the expansion and implementation of the omni-channel user experience and more innovations surrounding mobile payment platforms. It’s not just about enabling Apple Pay, or other payment services; it’s also about redesigning mobility programs from the bottom up.
Jay Sunny Bajaj, DMI founder and CEO, said:
“Over the past year, some of the biggest discussions in IT centered around the explosion of enterprise apps, wearables, privacy, back-end as a service tools and mHealth, to name a few. While not all these trends matter to every business, there is a common thread that runs across all of them—mobility. From branding to apps and Web development to back-end analytics, as the speed of innovation in mobility continues to rise, our mission is to assist our clients in incorporating a ‘customer first’ mobile strategy into every aspect of their corporate environment.”
DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.
Nadel Phelan, Inc.