DMI Presents Wexer CEO Paul Bowman with a DMI Digital Leader Award

Fitness Industry Disruptor Honored for Making Virtual Exercise Accessible through Mobile App

Bethesda, Maryland – June 25, 2019 –DMI, a global mobility solutions and digital transformation leader, has named the Chief Executive Officer of Wexer, Paul Bowman, its June DMI Digital Leader Award recipient. The monthly award recognizes corporate innovators who are transforming industry and delivering increased business value through the use of cutting-edge technologies.


Wexer supports fitness facilities in 58 countries and on five continents with digital fitness content, empowering gym members to workout wherever they may be located beyond the four walls of their brick-and-mortar gyms. Its mobile application fuses personalized communication with club-specific live-streaming and on-demand workout classes, dramatically improving member retention and overall club satisfaction.

“As market leaders in virtual fitness, we aggregate digital fitness content from world-class brands and influencers, enabling the fitness chains we partner with to remain relevant in this rapidly-evolving industry,” says Bowman. “Perhaps what we’re most proud of is the ability to meet fitness enthusiasts of all levels, shapes and sizes where they already are- on their cell phones. We empower people with virtual exercise that is accessible anywhere, anytime, thus contributing to an overall sense of wellness for users across the globe. That is its own reward.”

“DMI has been honored to partner with Wexer since 2015 and there is no innovator more deserving of a DMI Digital Leader Award than Paul Bowman,” said DMI CEO and Founder, Jay Sunny Bajaj. “As Wexer explores commercial expansion beyond fitness chains, into the hotel industry and global corporate offices, DMI looks forward to supporting Wexer with its mobile and digital transformation needs. We’re excited to take this successful partnership to the next level.”

Journalists are encouraged to explore the Wexer virtual exercise platform, which can be accessed here, to personally take part in a wide range of online fitness classes including “Flat Tummy in No Time”, “Booty Booster”, “Ballet Cardio Blast”, “Stretch and Relax”, “Sixpack Attack” and “Insane Leg Burnout”, among dozens of others, free of charge!

Wexer CEO, Paul Bowman and DMI CEO, Sunny Bajaj are both available for interview. To learn more, visit www.wexer.com.

About DMI
DMI is a global digital transformation company purpose-built to reinvent business for today’s mobile and connected world. At DMI, we take a human-centric, mobile-first approach to help our clients disrupt their markets and evolve their business models. We’re a new breed of partner that brings together the innovation and design-thinking of a digital agency with the rapid and iterative delivery of a modern IT services partner. With over 20 offices worldwide, we’ve been continually recognized by industry analysts as a leader in digital services. Our unique, integrated approach to digital transformation has resulted in dramatic growth, as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and has included all fifteen U.S. Executive Departments.

About Wexer
As digital fitness market leader, our mission at Wexer is to make world-class exercise accessible to more people through the use of technology. We partner with our clients to ensure health clubs remain at the heart of this experience. Our technology creates a bridge between the digital and physical worlds, enhancing in-club products and experiences; broadening the audience for clubs’ expertise, talent and programming via new ‘always-on’ channels; and enabling every user.

Media Contacts:
Donna Savarese
DMI Senior Director of Media Relations
dsavarese@dminc.com
(240) 720-0414

David Packman
Wexer Global Marketing Director
david.packman@wexer.com
+44 (0)7840 048194