DMI Acquires Pappas Group, Creating a Mobile Dream Team for the Connected Era
Full-Service Digital and Creative Agency Enhances DMI Portfolio of End-to-End Mobile Solutions with Creative Strength and Customer Insight
BETHESDA, Md., April 29, 2014 — Digital Management, Inc. (DMI), a leading provider of mobile enterprise and big data solutions and services, announced today the acquisition of Washington D.C.-based Pappas Group, a full-service digital and creative agency that builds brands for the connected era. Capitalizing on the Pappas Group’s breakthrough creative capabilities and intense customer focus, the acquisition completes DMI’s full suite of integrated mobile solutions. Together, the companies enable enterprises to build revolutionary brands and connect with customers in mobile-driven markets like retail, media, sports and entertainment, financial services and more.
- Perfect addition to DMI’s comprehensive mobile solution set – The acquisition adds breakthrough creativity, deep branding and marketing insight to DMI’s comprehensive mobile solutions for business. These solutions include mobile strategy, mobile UX and app development, omni-channel commerce, big data management and analytics, secure mobile device, app and data management and now mobile brand and marketing.
- Building revolutionary brands – Pappas brings a new way of thinking to building brands for the connected era. Today, brands are fragmented across many platforms and audiences. Pappas pairs deep, research-driven customer insights with an understanding of the latest cultural trends and behaviors to deliver a consumer-focused, cohesive experience wherever they engage with a brand.
- Connecting enterprises with customers – Pappas combines mobile and brand strategy, product and app development, content marketing and campaign creation, mobile and social marketing and customer relationship management to connect enterprises with customers like never before.
- Providing exceptional leadership to the world’s top brands – Pappas has enhanced the value of hundreds of top brands, including Discovery Channel, VW, Geico, NCTA, Neustar, AOL, Georgetown University, AARP, Rosetta Stone, Hilton Hotels & Resorts, Blackboard, Audi and many others.
Jay Sunny Bajaj, president and CEO of DMI, said:
“Mobile technologies are revolutionizing business. But technology alone isn’t enough. To win in todays fragmented, hyper-connected environment, companies need brands that are deeply relevant and present everywhere. The Pappas Group has a great reputation for building revolutionary brands and creating the connections enterprises need with their customers. With Pappas, we uniquely combine creativity with technology to give our clients the winning edge.”
Anthony Pappas, CEO of Pappas Group, said:
“For the past eleven years, we’ve strived to be on the forefront of creating brands that are meaningful in the customers mind. Today that means mobility, and DMI is leading the way. We can’t imagine a more exciting company to join. Being a part of DMI enables us to deliver an entire mobile experience, and better engagement strategies, for enterprises looking to generate deeper connections with their customers and employees.”
DMI is a leading provider of mobile enterprise solutions and services, including Mobile Strategy, Mobile UX and App Development, Omni-channel Commerce, Mobile Brand and Marketing, Big Data Management and Analytics, and Secure Mobile Device, App and Data Management. The company’s commitment to excellence in service delivery has resulted in dramatic growth and an expanding client base that includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. DMI is headquartered in Bethesda, MD, with satellite and project offices around the world. The company has been named one of the 50 Best Places to Work in the Washington DC area by the Washington Business Journal, and has been awarded Inc. Magazine’s Hire Power Award as one of the top 100 Private Job Creators in the US. Additional information is available at www.dminc.com.
Nadel Phelan, Inc.