500 BC Unveils Mobile App to Help Users Live Life “Full Boar,” Combining Ancient Wisdom, Wellness and Gamification

A Timeless Journey of Self-Discovery, Guided by Ancestral Connections and History’s Greatest Thinkers

BETHESDA, Md., and GREAT FALLS, Va., May 14, 2014 — Digital Management, Inc. (DMI), a leading provider of mobile enterprise and big data solutions and services and 500 BC, Inc., a new entertainment media company, today announced the launch of a new mobile app, Game of You, that takes user on a fun, stimulating quest to promote wellness and discover a deeper view of themselves and their connection to the world.

NEWS FACTS:

  • The next daily habit – 500 BC’s Game of You combines wellness, social media and gaming to take users on a journey of discovery, connecting them to ancient paths that tap into the wisdom of the long-ago past while exploring where they are in the moment: mind, body, heart and spirit. The end game? Learn “what can I do today to live better?”
  • Going mobile – After initial success on the web, 500 BC teamed with DMI to create an engaging mobile app that lets users interact with the game anywhere, anytime. Available for both iPhone and Android mobile devices, the app is available now on iTunes and Google Play stores.
  • Fun features – 500 BC helps users navigate the game of life through daily quizzes that offer insights into their strengths and challenges in that moment. Users receive tailored wisdom, words of encouragement and historical facts, enabling them to connect to ancient truths and symbols that fuel the imagination, stimulate curiosity and reawaken their inner warrior.

SUPPORTING QUOTES:
Carol Phelan-Marsh, founder and CEO of 500 BC, said:
“Consumers have mastered birds, words and farms – but the true test is to discover ourselves. Our ancestors left clues behind to help us thrive, and we want to provide a new way to learn and reflect on them that doesn’t feel like a job. 500 BC is a game-changer that cultivates a culture of healthy habits in a fun, humorous and actionable way.”

Jay Sunny Bajaj, president and CEO of DMI, said:
“We’re excited to help 500 BC move beyond the Web to reach mobile consumers. This is a brilliant example of how gamification can have a positive influence on well-being. What’s key is having the skill in user experience design to ensure that users have an exciting, vibrant and immersive experience that makes the app a part of their daily lives.”

About DMI:
DMI is a leading provider of mobile enterprise solutions and services, including Mobile Strategy, Mobile UX and App Development, Omni-channel Commerce, Mobile Brand and Marketing, Big Data Management and Analytics, and Secure Mobile Device, App and Data Management. The company’s commitment to excellence in service delivery has resulted in dramatic growth and an expanding client base that includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. DMI is headquartered in Bethesda, MD, with satellite and project offices around the world. Additional information is available at www.dminc.com.

About 500 BC, Inc.:
Why battle our way out of life’s challenges as if no one has ever been here before? 500 BC is an entertainment media company on a mission: to help you navigate the game of life with the wisdom of the ages on your side. 500 BC is here to make this timeless quest of discovery useful and fun. http://play.500bc.com/

Contact:
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
kim@nadelphelan.com