December 17, 2012
Dec 17, 2012

Seven Marketing Trends to Watch in 2013

So, we’ve arrived at that time of year when everyone steps up on his or her soapbox and prognosticates about the future of marketing. It’s a ritual of sorts – a right of passage as we move into...
December 5, 2012
Dec 5, 2012

DMI Pulse: McDonald’s Hashtag First

McDonald’s newest ad for chicken nuggets ends promoting the hashtag #McDProBowl, highlighting their relationship with the NFL Pro Bowl. Promoting a hashtag with a TV commercial is a first for the...
November 27, 2012
Nov 27, 2012

DMI Pulse: Cyber Mobile

The holiday shopping season kicked off this week with Black Friday and Small Business Saturday. But the big news this week was Cyber Monday. While in-store sales on Black Friday were down 1.8% this...
November 15, 2012
Nov 15, 2012

How to outsource mobile development

So you've decided to outsource your mobile development independently or after reading our blog on Pros and Cons of outsourcing mobile development. Start by defining the scope and objectives of...
November 12, 2012
Nov 12, 2012

DMI Pulse: SmartGlass and Square

The DMI Pulse is a weekly roundup of news, trends, and insights from the DMI Strategy Team. Questions or comments? Drop us a line below. Second Screen Experiences + The Living Room Battle Last...
November 12, 2012
Nov 12, 2012

Pros and Cons of outsourcing mobile development

Over the past 6 years we've been working with businesses across the scale in terms of outsourcing with some outsourcing all mobile development, others partially outsourcing and yet some doing...
November 6, 2012
Nov 6, 2012

Streamline Your Brand’s Social Presence

From Instagram and Pinterest to video apps such as Socialcam and Viddy, marketers find themselves questioning the value of maintaining a presence on multiple social media platforms. We’re beginning...
November 5, 2012
Nov 5, 2012

Agile predictability in mobile

Agile mobile development For some agile has become a buzzword and excuse for running over budgets, not writing proper specification and lack of planning of customer testing. Our experience is that...
October 25, 2012
Oct 25, 2012

Take Another Look at Tumblr for Brands

Last week, Ari Levine, Brand Strategist for Tumblr, treated DMI to a presentation on how brands are using their platform in new and innovative ways. If you’re not familiar with Tumblr it could be...
October 24, 2012
Oct 24, 2012

Xcelsius Dashboards as a Prototype Tool

Recently, we had to build a simple web application visual prototype containing a few pages. In the past, we created static pages showing the visuals. Even though the static pages were put together in...
October 11, 2012
Oct 11, 2012

Make Responsive Web Design Work For You

Responsive Web Design (RWD) has been a hot topic in the web design industry over the last year. Essentially, RWD allows you to tailor your website for viewing across multiple devices such as...
September 24, 2012
Sep 24, 2012

The Importance of Testing and Second Opinions

As creative types, we like to think that we have all the answers to the problems presented to us – the right way to navigate a page, the right place to put the copy in an ad, the right way to make...
September 19, 2012
Sep 19, 2012

Fail forward mobile strategy

So what is a mobile strategy? The last 6 months have probably been the most exciting ever in mobile. For the first time almost every company we speak to consider the mobile channel and mobility...
September 12, 2012
Sep 12, 2012

SAP Predictive Analytics

I have attended quite a few analytics seminars recently. Today I listened to one on predictive analytics and I got to thinking about how fast the analytics world is changing! The Analytics world...
August 22, 2012
Aug 22, 2012

Pros and Cons of Responsive Design for mobile

Next to the Mobile First philosophy (see previous article) Responsive Design (according to Wikipedia) also referred to as Liquid Design is probably the most talked about trend in mobile and web user...
August 21, 2012
Aug 21, 2012

The way we design for the web is broken.

Now, that sounds like a pretty extreme statement. And it’s meant to be – we have to be able to separate ourselves from the traditional ways of doing things to break the norm and evolve with the...
August 16, 2012
Aug 16, 2012

Why top brands are adapting Mobile First

Every other day there is another article about how mobile will be the death of Facebook. How is this possible for the most successful mobile service in the world in user numbers? Whether it will lead...
July 26, 2012
Jul 26, 2012

Will tablets soon replace laptops? Yes, but…

Whether mobile devices can fully replace the existing enterprise equipment is a question tormenting CIO’s as the new budget expenditure needs to be allocated. The pioneer Mr Robbins and some good...
July 18, 2012
Jul 18, 2012

3 reasons to invest in enterprise apps UI

It was only three days ago that Phillip Easter, director of mobile applications at American Airlines Inc, dictated his three do’s for the new wave of mobile applications in the enterprise. The...
June 26, 2012
Jun 26, 2012

SAP BI 4.0 SP 4 Released 3 Months Early!!

On June 15th, SAP announced the much anticipated release of Service Pack 4 (SP4) for BI 4.0. SP4 contains all the features of FP3 and can be installed on top of 4.0, SP1, or SP2. It is currently...
June 18, 2012
Jun 18, 2012

Timeless Fatherly Advice for Building a Brand

Growing up, I was lucky enough to have a father who taught me the importance of honesty, integrity and hard work. Whether it came to sports, school or relationships, he raised me to live my life...
May 29, 2012
May 29, 2012

Latest Trends in Mobile, June 2012

Every 6 months we review and summarise the latest trends in mobile in our newsletter and then dig deeper in to each trend. We will publish the in-depth articles on our blog and on
May 21, 2012
May 21, 2012

Think Beyond The Banner

When we think about banners why do we only think 300x250, 728x90, 160x600 swf files? Why do we always think about boring, 1 call-to-action, 1 landing page, 1 message? Throw away these formats, throw...
May 17, 2012
May 17, 2012

Mistakes to Avoid When Building a Brand

There's no one-size-fits-all approach to building a brand, but there are certain mistakes every startup should avoid. Check out these tips (as seen on Business News Daily) from President Anthony...
May 4, 2012
May 4, 2012

Mobile marketing spend 2011 only 1%

According to a recent report from Flurry Analytics, mobile is grabbing 23 percent of consumers’ time which is double the previous estimate by eMarketer that estimated 10.1% of total media...
April 5, 2012
Apr 5, 2012

The app is dead. Long live the app!

A recent article in Forbes summarises Frog Design's Scott Jenson vision about usability in mobile and the future of mobile apps. In summary he concludes that... Value has to be greater than Pain...
April 4, 2012
Apr 4, 2012

the best brands keep it simple.

You might be hard pressed to find a DMIte who remembers my beloved 80′s tween shopping destination UNITS clothing boutique. I say this only because I am still feeling the sting from the face palm I...
March 19, 2012
Mar 19, 2012

2012 DC Addy Awards Wrap-Up

The 2012 DC Addy Awards have come and gone with DMI receiving 7 awards in total. Our efforts in branding The Hamilton provided us with a Silver Addy for the menu plus two Gold Addys, one for the...
March 7, 2012
Mar 7, 2012

Tips on how to choose a mobile app developer

One of the greatest concerns to most marketers wanting to go mobile, is what to consider when choosing a supplier for developing their mobile app or mobile site. Based on our own experience we've...
March 6, 2012
Mar 6, 2012

HTML5 for Mobile – When and Why

When should you use HTML5 vs native apps for mobile app development? What are the pros and cons of HTML5? What are the advantages of native apps? What is the cost of HTML5 app development? This...
February 20, 2012
Feb 20, 2012

What is the cost of mobile app development?

Quora, blogs and forums are flooded with questions and answers about mobile app development costs. Some of the responses are comprehensive but without sources and lack qualification, where as others...
January 26, 2012
Jan 26, 2012

SCS Impact

The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by DMI serves as an open...
January 12, 2012
Jan 12, 2012

News from CES and Mobile 2012

Without exception, CES generates a lot of exciting news for the mobile app space. Here's a quick summary of the key announcements in mobile this year. Thinnest tablet ever The Toshiba Excite X10...