December 17, 2012
Dec 17, 2012

Seven Marketing Trends to Watch in 2013

So, we’ve arrived at that time of year when everyone steps up on his or her soapbox and prognosticates about the future of marketing. It’s a ritual of sorts – a right of passage as we move into...
December 5, 2012
Dec 5, 2012

DMI Pulse: McDonald’s Hashtag First

McDonald’s newest ad for chicken nuggets ends promoting the hashtag #McDProBowl, highlighting their relationship with the NFL Pro Bowl. Promoting a hashtag with a TV commercial is a first for the...
November 27, 2012
Nov 27, 2012

DMI Pulse: Cyber Mobile

The holiday shopping season kicked off this week with Black Friday and Small Business Saturday. But the big news this week was Cyber Monday. While in-store sales on Black Friday were down 1.8% this...
November 15, 2012
Nov 15, 2012

How to outsource mobile development

So you've decided to outsource your mobile development independently or after reading our blog on Pros and Cons of outsourcing mobile development. Start by defining the scope and objectives of your...
November 12, 2012
Nov 12, 2012

DMI Pulse: SmartGlass and Square

The DMI Pulse is a weekly roundup of news, trends, and insights from the DMI Strategy Team. Questions or comments? Drop us a line below. Second Screen Experiences + The Living Room Battle Last...
November 6, 2012
Nov 6, 2012

Streamline Your Brand’s Social Presence

From Instagram and Pinterest to video apps such as Socialcam and Viddy, marketers find themselves questioning the value of maintaining a presence on multiple social media platforms. We’re beginning...
November 5, 2012
Nov 5, 2012

Agile predictability in mobile

Agile mobile development For some agile has become a buzzword and excuse for running over budgets, not writing proper specification and lack of planning of customer testing. Our experience is that...

BLOG POSTS Archive