Reader Forum: Five ways retailers can leverage the power of mobile

The mobile phone has brought about changes to our culture in ways no one could have anticipated: loud cell phone talkers; laws against texting and driving; and phones ringing during weddings and other important meetings, to name a few. But, of course, most of the changes wrought by the mobile revolution are positive, and m-commerce is one of them. In fact, m-commerce is changing how both online and offline purchasing takes place.