Handling end user privacy expectations

“In the wake of ongoing data breaches and revelations about what the post-9/11 NSA had been up to, the average citizen is much more concerned about the privacy and security of their personal data than in times past. Retail websites and their mobile apps continue to collect more data, chasing customers around the Web. Private enterprise will use Big Data analytics and cognitive computing to carefully target consumers with personalized ads to drive revenue and to provide new levels of customer service.”