Five Steps to Omni-channel Success

As a starting point, you want to expose both consumers and store associates to in-depth product information and equip them with the ability to easily purchase any item from your full product assortment. Mobile devices make it possible to buy anywhere – at home, on the go, or even from a competitor’s store. Design all your touchpoints with a “mobile first” approach in mind. The quickest approach to maintain a consistent brand and user experience is by using Responsive Web Design (RWD), which offers a quick, low-maintenance way to use one code base to provide an optimal experience on any size screen.